Expert 2.0

Joanna Penn

 

If you haven’t had the pleasure yet, I would definitely recommend heading over to The Creative Penn and picking up Joanna’s free Author 2.0 Blueprint!

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Obliterating the Glass Ceiling



Courtesy of eddieq (flickr)

 This is a very quick and simple reminder for any and all who will be experts. For all who can see themselves rising above their peers and standing out as different, as unique, as special.

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Feeding the Beast: A One-Step Success Method

It’s important, as you work hard to build your expert reputation, to keep building on your own knowledge base. An expert needs to be on top of her game, able to speak and write intelligently on what’s going on up-to-the-minute in her industry.

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Thinking Like a Marketer

If you’re working on building your expert reputation, it’s important to realize that what you are actually doing is marketing.

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Expert Blogging

In my opinion, absolutely every individual seeking to earn money and/or build a reputation as an expert in a given field NEEDS to have a blog.

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What Form Suits Your Function?

Are you better served starting a free blog and knocking some posts out? Or how about a magazine article for a trade rag in your industry? Maybe a weekly newspaper column? Or the all-star of publishing, a full-length book?

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So What Do You Do Now?

We’ve reached the finale of this special blog series, “Instant Expert – How to Write the Book on the Subject of Your Choice and Make a Killing at It!” If you missed any of the series, you’ll want to click here and go back to read them all. In the near future, I’ll be releasing an expanded version of the Instant Expert course in e-book format, exclusively through this site, so stay tuned for that!

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What if You Hate to Write?

Because the miracles of the modern publishing age will never cease, I can show you how to very easily get published without even writing A WORD!

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Expanding Your Expert Status

While publishing in a microniche is definitely the key to Instant Expert Status, it’s not the end of the road. As each article, blog entry, column or book gets published, it adds to the blossoming reputation you are building. Each additional publishing credit offers another opportunity for your name to be associated with your topic in the minds of your audience.

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How to Write What These Markets Need

Once you have narrowed down your choice of media to the most reasonable and effective two or three types for your area of expertise, you will want to do some deep research into HOW to write for these media.

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Methods, Media and Madness

Next, you can begin considering what methods and media will be most effective in getting your thoughts across to your audience.
Keeping in mind your area of expertise and the ideas that subject brings to your mind, take a look through this brief list of possible published works you could theoretically generate...

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You're an Expert Now!

You picked this expertise, hopefully, because it’s a subject you’re absolutely passionate about. Something that fuels your fire! Something that makes you want to stand up and start gabbing! Something that makes you want to share what you know with anyone and everyone because you KNOW YOU HAVE SOMETHING OF VALUE IN YOUR HEAD!

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Niches and Microniches

This week, we need to narrow that focus even more. Hopefully all the way down to a microniche: the true secret to expertise!

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Narrowing Your Focus

A niche is a very specific area of expertise that is broad enough to allow you some flexibility in how you approach and apply your knowledge, but narrow enough to be easily understood and focused when dispensing your information.

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How to Write What These Markets Need

Once you have narrowed down your choice of media to the most reasonable and effective two or three types for your area of expertise, you will want to do some deep research into HOW to write for these media.

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Focus on Your Initial Decision Making

Last week we discussed the one thing that’s vital to becoming an expert in your field of choice: GETTING PUBLISHED! But how do you go about determining what area you want to specialize in?

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What Do You Need to Do to Become an Instant Expert?

As we discussed last week, when you’re introduced as “the one who wrote the book on” whatever subject is under discussion, you instantly achieve an almost mythic status in the minds of those who haven’t yet written a book on that subject. There very well may be people in the group who know as much as, or more than, you do on the subject, but there is a huge gap between you and them…

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How to Become an Instant Expert

If you’ve ever watched Oprah, you know the power of what I’m about to tell you. How many times do you think Oprah has used the words, “My next guess wrote the book on…?” Then, when the guest walks out to the applause of the studio audience, what is their view of this person?

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What is Ghostwriting Worth?

Courtesy of morguefile.com

To whatever extent improving your own reputation means success to you and your business, whether it be increased recognition, expert status, more leads, higher fees, more paying customers, better customer retention and loyalty, whatever… high quality ghostwritten material can make that success a reality.

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How to Choose a Ghostwriter

Courtesy of Cliff 1066 (flickr)

Assuming you’re comfortable with what ghostwriting is and is not, and why you may need to hire one, the next logical question is: how do you choose the best ghostwriter for your project?

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Five Reasons to Hire a Ghostwriter

Courtesy of morguefile.com

Five reasons why many people hire a professional ghostwriter to put their thoughts into print.

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Five Things You Need to Know About Ghostwriting

Courtesy of Markus Rodder (flickr)

With a lot of conflicting information out there about the subject of ghostwriting, you can count on me to make it even more conflicting!

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